Stieglitz (trailer)
For the new Colorado-themed Stieglitz collection, we follow the Stieg-Girl on her latest adventure traveling through various settings and reflecting on her time in Colorado in this layered fashion film.
Stieglitz is an Amsterdam-based fashion brand that themes its collections based on a place or culture. Normally when designing her collection, Pien Stieglitz, the founder, and her team travel out to capture the theme for their new collection in the specific settings and atmosphere of a selected place or culture. Unfortunately, for this year’s theme, Colorado, the crew was unable to travel out due to Covid-19 to visualize their ensembles. Instead, Victor Griffioen, director and frequent video collaborator, thought of a studio concept to bring Colorado to Amsterdam. Victor Griffioen wrote a storyline to capture and follow the Stieglitz Girl on her new adventure, while looking back at some of the travels Stieglitz has previously made to create a layered fashion film, fusing past and present. The film is told through the perspective of the Stieglitz Girl, writing to a friend about her latest adventures, and following her, accompanied by friends, through various staged Colorado-themed settings. True to Stieglitz’s style, the film projects an adventurous, feminine, eclectic and, most of all vivacious, free-spirited and now witty feel.
Victor Griffioen
Victor Griffioen (1998) is a Dutch director and visual artist based in Amsterdam. Being fascinated with moving images and synesthetic colour use at a young age he focussed on documenting the ones and things he loves. He graduated from Artemis, University of Art and Applied Sciences in Amsterdam in 2019, during that program he was fortunate enough to work at CR Fashion Book in New York for half a year - both which allowed him to further explore the nexus between fashion and film, and the future of this increasingly prominent format. His work, whether commercial or independent, describes a dreamy genre and embodies a sense of visual escapism. Stieglitz Colorado, his directorial debut film, was nominated so far for Amsterdam Fashion Film Festival and Bucharest Fashion Film Festival.