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LA’s Consumer-Facing
Connected Fashion Film Event.

Welcome to the Connected Future of Fashion, Film, Branding and Consumerism


LAFFF promises to be a dazzling showcase of how fashion, beauty and tech are blending to create a visionary retail experience. At the same time, LAFFF is pushing brands to further engage with their audience to create a truly connected consumer.

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Day I

October 5th, attendees will be welcomed to Fred Segal’s Sunset flagship, a vast 21,000 square feet collective covering an entire block, which will present open-air fashion film screenings, educational workshops, designer pop-ups and influencer roundtable discussions.

All day events/experiences:

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Day II

October 6th, TEC will showcase the merging of fashion and beauty technology with demos, and innovative displays exploring Virtual Reality (VR) and Augmented Reality (AR) technologies; hosting expert panels & workshops and feature curated experiences.

All day events/experiences:

  • Panels begin with a film screening and end with a 10-minute Q&A session.

  • Program is subject to change.

  • Registration is required.


How to get around?

How to find the TEC?


Overview & Satellite Events

Event’s Archive

LAFFF is here to fuse brands with their audience: the connected consumer.