EXHIBITIONISM

The media epoch has been generating new codes of existence. Exposure is encouraged, fragility is celebrated, and a norm no longer exists. Artificial standards are set to be instantly reconsidered. In DZHUS SS22 collection of multi-purpose clothing and accessories, Irina Dzhus ironises equally the established stereotypes about human appearance and exaggeratedly optimistic new trends. DZHUS juxtaposes empowerment to the body cult in symbolically sexualised silhouettes featuring grotesque proportions. Exhibitionism coexists with introversion in all-covered outfits showing surreal, anatomic-looking details while being modified. While design of collars and pockets refers to breasts' shape, pleated wig-like hoods are an allusion to hair obsession in the mass culture. The lingerie theme is boldly translated in the garments' structure: 2 underwear bottoms merge into a top, whereas bra details are multiplied, forming a distorted biomorphic look. DZHUS deciphers sartorial patterns, meant to fit human body, and integrates recognisable cut elements in clothing details that, eventually, transform into bags and headwear. Created for both a procrastinating escapist and a media icon (possibly, same person), cosy DZHUS sweatpants turn into an appealing dress in a few seconds, and a skirt folds as a colossal shopper bag.
DZHUS develops its concept of unified wardrobe items, inventing new, unprecedentedly variable ways of using seemingly basic pieces. This philosophy reflects the brand's aspiration to fulfil a conscious approach to consumption with no limitation for creativity. The collection was produced with the support of Ukrainian Cultural Foundation.

Music by EYIBRA
Cruelty-free footwear provided by House Martin

Jorj Jorburj, Igor Darovskyi

Jorj Jorburj

Director, Director of Photography, Editor.
Based in Kyiv, Ukraine

Education: Bachelor’s and Master’s degree in “Design engineer in equipment of chemical industry” in Ukrainian State Chemical Technology University.

Since 2003, Jorj has worked as a cameraman on Ukrainian TV projects. As of 2009, he started to work as a Director of Photography on Film, Commercial, TV Projects (FILM UA and TV channels INTER, 1+1, Chanel 5). In 2013, Jorj has co-founded “WHODIDZIS? Production” creative association and has been working on documentary films, commercials, artworks, fashion films, music videos as a director, director of photography, and editor.

Ihor Darovskyi

Director, screenwriter, musician

Based in Kyiv, Ukraine

Education: Faculty of Physics in Kyiv National University named after Taras Shevchenko (molecular physicist).

Since 2006, Ihor has worked as a director, chief-editor and screenwriter on Ukrainian TV projects (TV channels K1, INTER, 1 + 1, Channel 5). In 2013, he became a co-founder of «WHODIDZIS? Production» creative association and has been working on documentary film projects, commercials and music videos since.

Since 2003, Ihor has also been a musician and a co-founder of a Kyiv-based rock band POST.SKRYPTUM.