Embodiment
The story is placed in the near future when artificial intelligence has reached singularity and human lives become infinite, so nobody really dies. Jette, the protagonist, is working for the Corporation as an Eraser Agent. In the future people ensure their bodies and data so they can be reincarnated. They are given the choice to erase themselves and by doing so the algorithm will not be able to reconstruct them and make their next instance, so they will not have to live their life again.
Jette is erasing them and she is doing her job with passion. She really believes that she is freeing their souls like the ancient civilizations did when they burned their members and let them sail on the river.
The film is built with temporal flashbacks and a non-linear narrative in which real and virtual worlds intertwine, alternating scenes in which “the Agent” remembers the moment she was interviewed by the Corporation to get the job, to moments when she meets with the characters who are deliberately seduced by her and her power.
At some point, she understands that she could also be caught in the reincarnation loop and then she meets her deeper meaning. She starts questioning if their clients were really alive, and what kind of life and purpose she is fulfilling.
Ced Pakusevskij
Ced grew up on the fertile Milan and Los Angeles creative ground working for the leading Motion Design studios. He Art Directed and Designed Title Sequences and Idents for MTV International in Milan and SKY Cinema, and has won more than 30 Promax World Gold Awards for Best Design and Art Direction.
Thanks to broad and successful branding and design experience he enjoys the entire creative process, from writing a new concept and script, through directing and finally supervising the postproduction team.
His passion for music allows him to easily communicate with musicians and sound designers to create the organic blend of image and sound that is one of major traits of his style.
His Fashion Films and Brand Campaigns received numerous Awards and Nominees in San Diego, London, Berlin, Milan and others.
His work is featured on Nowness, Motionographer, HypeBeast, Vogue, Computer Arts.