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What is a fashion film?

Conceptually, fashion films represent a hybrid lifestyle that spans several genres. Produced by brands, designers, storytellers and artists, they often feature fashion in the lead role or as a supporting character.

What’s relevant is the story they tell and the role they play in the consumer’s decision-making process. With film dominating as the most popular content medium, fashion films are quickly growing in prominence as the channel for products and brands to tell their story.

Head over to 'The Studio' for a look at submitted and short listed fashion films and make the decision for yourself!