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What is a fashion film?

Conceptually, fashion films represent a hybrid lifestyle that spans several genres. Produced by brands, designers, storytellers and artists, they often feature fashion in the lead role or as a supporting character.

What’s relevant is the story they tell and the role they play in the consumer’s decision-making process. With film dominating as the most popular content medium, fashion films are quickly growing in prominence as the channel for products and brands to tell their story.