Behind the Label
The unsustainable business model of fast fashion is polluting our planet, abusing its workers and filling our clothes with hazardous chemicals. Yet consumers continue to buy from these brands in enormous quantities. As consumers buy more and more clothes, the issue of textile waste becomes a growing concern. What happens to these cheap, disposable clothes when we no longer want them? The fast fashion industry has been exposed in recent years and yet, nothing has changed. A few “green campaigns” from the big brands will not create the change that is needed. How can we, as consumers, force brands to accept accountability for this industry? What is sustainable fashion and where can we find it?
Giulietta is a director, writer and producer who has been working in the film industry since 2011. Her award-winning short films have been screened at various international festivals including, the Sundance Film Festival, the Shnit International Film Festival, the Bokeh Fashion Film Festival and the Durban International Film Festival. Her body of work is made up of documentaries, fiction, short films and commercials. Giulietta is currently working in collaboration with Waste-ed, creating short documentaries that focus on sustainability.