Creative Director for
Mercedes-Benz Europe at antoni
Alice is a writer and Creative Director currently working for Mercedes-Benz at antoni Berlin.
Originally from Italy, she graduated in Anthropology and learned the ropes at McCann Rome, before moving to DDB Berlin in 2012. There she helped develop the agency´s focus on international clients, building and heading a new unit for the European accounts of Sony, eBay and T-Mobile. In 2017 she moved to antoni, where she´s now leading global projects for Mercedes-Benz.
Alice´s work has been awarded across the major advertising shows – including Cannes Lions, D&AD and a Grand Prix at the Euro Effies – and she has been part of several juries. Tired of being the only woman in the room, in 2015 she started the Berlin chapter of SheSays, a global network for women in the creative business which offers free events and mentorships. She likes filmmaking, adventures and complaining about the German weather.