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Wash Care: An Avant-Garde Fashion Installation About the Environmental Effects of Fashion


Though it may seem like a mundane chore, the simple task of doing laundry actually has a much bigger impact on the planet than one might think. More than 60% of all clothing made today contains synthetic materials and fibers (aka PLASTIC). This means that every time we do our laundry, our clothes shed tiny microfibers of plastic which go down the drains of our washing machines, through the wastewater treatment facilities and into our waterways.

One single garment can shed up to 700,000 fibers alone so it's no surprise that it's estimated that 35% of microplastic released into the ocean each year is the result of washing synthetic textiles. What's scarier, it's estimated that by 2050 there will be more plastic in the oceans than fish!

Falling in line with The Sustainable Fashion Forum's core values of discovery, education, and community we've partnered with Scrap PDX, Spin Laundry Lounge and Cerulean Winery to curate a thought-provoking and visually avant-garde installation that is both fun and engaging to inform viewers on the effects a simple task such as doing laundry has on our environment and educate them on how to reduce their personal energy/water use thus decreasing their environmental footprint, simply by making green laundry habits.

The awe-inspiring installation will be available to view one day during Design Week Portland and then again at our conference on April 27th.