London Fashion Week is a clothing trade show that takes place in London twice a year, in February and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the "Big Four" fashion weeks, along with the New York, Milan and Paris.
Located at The Store X, 180 Strand, the Designer Showrooms is home to over 150 British and international designers. Presented within is a rich and diverse selection of products in a highly curated showroom. Showcasing at London Fashion Week raises the profile of brands as part of London Fashion Week’s edit of what to see.
The international element of the showrooms illustrates that the doors to London are truly open, with designers showcasing from countries including Australia, China, Dubai, Europe and South Korea. The pull of London on a global scale is undeniable. The UK continues to be an attractive and fertile home for an array of designer businesses of any size.
Of the four fashion capitals, London is the only city that hosts the Designer Showrooms in the same venue as the official BFC Show Space. The LFW Designer Showrooms have launched many global brands, including a number of on-schedule designers.
Showcasing in the highly curated Designer Showrooms allows brands to develop relationships with globally influential stores and helps to increase their exposure to top international journalists, publications and stylists. In addition to this, designers will also gain access to seasonal press and buyer accreditation lists as well as a pre-show business seminar.