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LA’s Consumer-Facing
Connected Fashion Film Event.

Welcome to the Connected Future of Fashion, Film, Branding and Consumerism

October 5 & 6th 2018


Welcome to the Connected Future of Fashion, Film, Branding and Consumerism

Day I

October 5th, attendees will be welcomed to Fred Segal’s Sunset flagship, a vast 21,000 square feet collective covering an entire block, which will present open-air fashion film screenings, educational workshops, designer pop-ups and influencer roundtable discussions.

“We like to think of Fred Segal as a ‘platform’ for brands, events and experiences of all kinds. Hosting LAFFF is a great opportunity for LA to experience fashion, beauty, retail and film all together,” said John Frierson, President of Fred Segal. “Our flagship Sunset location with its iconic LA backdrop is a great home for the new festival.”

Day II

October 6th, the TEC will be home to LAFFF doing what it does best: pushing the boundaries of immersive audiovisual content possibilities. Showcasing the merging of fashion and beauty technology with demos, and innovative displays exploring Virtual Reality (VR) and Augmented Reality (AR) technologies; hosting expert panels and feature curated experiences.
“The TEC is excited to open our doors to the LAFFF audience; the Technicolor family has a long history of working with top fashion and beauty brands” said Abbey Tate, Experience Director at TEC. “From branded pop-up experiences, to showing how AR is one of the best use cases of immersive media for fashion, we are excited to welcome creatives and influencers alike to further educate and explore how they can use immersive experiences”

For consumers, LAFFF promises to be a dazzling showcase of how fashion, beauty and tech are blending to create a visionary retail experience. At the same time, LAFFF is pushing brands to further engage with their audience to create a truly connected consumer.

LAFFF is here to fuse brands with their audience: the connected consumer.