Humans are social creatures, and in today’s world, we find ourselves seeking connection and inclusion via social media and messenger services (Dark Social). However, when we shop online, we have lost touch with this social connectivity considering online shopping is basically an isolated experience where someone, usually alone, scrolls through product pages on their device.
Shopping used to be social, when groups of friends would go to a mall together, and we should use the incredible social and technological innovation of our time to transform online shopping into a more social and inclusive experience.
Jacob Rosenberg is the Co-Founder and President of Hyperr, a software development company that builds applications and plugins for ecommerce companies. Hyperr’s most successful software product focuses on providing a social experience for online shoppers, while also increasing customer traffic and reducing shopping cart abandonment.
Jacob is a Managing Partner at Beverly Capital LLC, a Beverly Hills based fund that invests in digital assets, blockchain based technology, and distributed ledger technology. He is also the Co-founder of a new technology based lifestyle and fashion brand that will launch in the coming months.
Originally from Long Island, but now based in Los Angeles, Jacob believes that LA is the true global center for technology, culture, and entertainment.